Fanatics news and trends

Fanatics Builds Data Engine to Personalize Sports Commerce
Retail // May 21, 2026

A sports fan’s relationship with their team doesn’t stay in the stands. It follows them online, into team stores, onto betting apps and through endless searches for the right jersey at the right moment. For a retailer sitting at the center of that behavior, the...

American Express, Fanatics Launch Sports Rewards Card
Loyalty & Rewards // May 20, 2026

American Express is expanding further into sports and loyalty with a new partnership that ties payments, rewards and fan engagement together. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Fanatics Enters Prediction Market Sector with Fanatics Markets Launch
Connected Economy // December 03, 2025

Sports commerce and gaming platform Fanatics is formally entering the event-wagering sector with the launch of Fanatics Markets, a prediction market platform rolling out across 24 states this week, the company said Wednesday (Dec. 3). Get the Full Story Complete the form to unlock this...

Affirm Expands BNPL Through New Partnerships With Fanatics and FreshBooks
Partnerships // October 16, 2025

Affirm Holdings Inc. is broadening its footprint in the payments sector through two new partnerships, Fanatics and FreshBooks, aimed at deepening its presence among both consumers and small businesses. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Quick Reads
Fanatics Brings Rewards Program to Its Prediction Market

June 04, 2026
Last year, Fanatics introduced its first prediction market and its first loyalty program. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications […]

American Express, Fanatics Launch Sports Rewards Card

May 20, 2026
American Express is expanding further into sports and loyalty with a new partnership that ties payments, rewards and fan engagement together. Get the Full Story Complete the form to unlock...

Fanatics Enters Prediction Market Sector with Fanatics Markets Launch

December 03, 2025
Sports commerce and gaming platform Fanatics is formally entering the event-wagering sector with the launch of Fanatics Markets, a prediction market platform rolling out across 24 states this week, the...

Affirm Expands BNPL Through New Partnerships With Fanatics and FreshBooks

October 16, 2025
Affirm Holdings Inc. is broadening its footprint in the payments sector through two new partnerships, Fanatics and FreshBooks, aimed at deepening its presence among both consumers and small businesses. Get...