Home Fitness news and trends

Today In Payments: Ripple Faces SEC Lawsuit It Says Would Cripple Cryptocurrency Industry; Peloton Buys...
News // December 22, 2020

In today’s top news, Ripple said it faces a lawsuit from the SEC over the sale of unlicensed securities and Peloton has acquired fitness equipment provider Precor. Plus, a survey from the Federal Reserve Bank of New York found that the consumer credit market took...

Tempo And The Home Fitness Gold Rush
Investments // July 29, 2020

Fitness equipment maker Tempo, whose home workout systems retail for nearly $2,000, has seen its valuation hit $250 million amid a massive surge in interest as the pandemic shut down brick-and-mortar gyms. Get the Full Story Complete the form to unlock this article and enjoy...

Connected Fitness Gets Into The Boxing Ring
Retail // July 21, 2020

Connected fitness has a sparring partner, courtesy of a new direct-to-consumer (DTC) company called Liteboxer. It has an innovative product, proven management and a business model that rivals other connected products, including Peloton. And its founders think it might retire that big heavy punching bag...

Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’
Partnerships / Acquisitions // July 01, 2020

In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Interviews & Exclusives
Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’

July 01, 2020
In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe […]

Quick Reads
Tonal Seeks More Funding To Produce $3K Home Workout Stations

May 20, 2020
San Francisco-based Tonal — which offers a $2,995 exercise station with subscription-based workouts — is looking for more funding as the COVID-19 crisis upends the world of exercise. As PYMNTS has reported, the pandemic has created new opportunities for the exercise equipment industry. Get the Full Story Complete the form to unlock this article and […]

SoulCycle Challenges Peloton By Launching At Home Bike

March 09, 2020
SoulCycle is gearing up to release its own at-home bike that could compete with rival Peloton, after teasing the product last summer, according to reports. Get the Full Story Complete...