Streaming Overtakes Broadcast and Cable Watchers for First Time 

Data analytics firm NielsenIQ has launched an agreement with TransUnion’s marketing solutions business, TruAudience. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this...

The days of sitting down to enjoy your favorite television show on traditional broadcast or cable are rapidly declining. For the first time, the total share watched among American viewers was below 50% in July, according to Nielsen’s The Gauge report Tuesday (Aug. 15).  Get the Full...

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Zombies, hospital intrigue and Black Panther all helped streaming media dominate the month of February. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...