Targeted Ads news and trends

PayPal Wants to Monetize the Connected Shopper With Ads
Data // May 28, 2024

Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division, PayPal Ads, which aims to utilize the company’s vast user data to help advertisers reach targeted audiences. The payments...

PayPal Building Ad Business Based on User Data
Data // May 28, 2024

PayPal is developing an advertising sales business built on its user data. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

EU Says Meta Needs to Change Targeted Ad Practices
Regulation // December 06, 2022

European privacy regulators say Meta shouldn’t require users to accept ads based on online activity. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Retailers Scramble to Ensure Targeted Ads Comply With New Privacy Regs
Retail // September 27, 2022

Retailers are reportedly racing to comply with California’s data privacy regulations as a new, stricter law is set to take effect in the state beginning Jan. 1.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Interviews & Exclusives
PayPal Wants to Monetize the Connected Shopper With Ads

May 28, 2024
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division, PayPal Ads, which aims to utilize the company’s vast user data to help advertisers reach targeted audiences. The payments giant would create this ad network using data from user […]

Quick Reads
United Airlines Launches Media Network Using App, Inflight Entertainment Screens

June 07, 2024
United Airlines has launched a media network that enables brands to deliver personalized advertising and offers to travelers.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you […]

PayPal Building Ad Business Based on User Data

May 28, 2024
PayPal is developing an advertising sales business built on its user data. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

EU Says Meta Needs to Change Targeted Ad Practices

December 06, 2022
European privacy regulators say Meta shouldn’t require users to accept ads based on online activity. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Retailers Scramble to Ensure Targeted Ads Comply With New Privacy Regs

September 27, 2022
Retailers are reportedly racing to comply with California’s data privacy regulations as a new, stricter law is set to take effect in the state beginning Jan. 1.  Get the Full...