Tonal news and trends

Peloton, Lululemon Shift Gears to Respond to Changing Landscape of Fitness Hardware 
Fitness // May 09, 2023

Last week PYMNTS reported that Peloton is preparing for a rebranding effort as it expands its knowledge of its customer base and their workout preferences. The company’s executives have suggested that this rebranding may not involve hardware modifications, but instead focus on revamping the app...

The Rise and Fall of Lululemon’s Connected Economy Venture
Fitness // April 21, 2023

During the pandemic, fitness apparel retailer Lululemon purchased a connected fitness company called Mirror in 2020 as a way reach cooped-up consumers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

How Facebook Turned the Metaverse Into a Buzzword
Metaverse // March 27, 2023

It all started with a cat and a baby. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form,...

Tonal Valued At $1.6 Billion After $250 Million Funding Round
Investments // March 31, 2021

Smart at-home fitness platform Tonal has raised $250 million in an oversubscribed Series E funding round, valuing the company at $1.6 billion. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Quick Reads
Tonal Valued At $1.6 Billion After $250 Million Funding Round

March 31, 2021
Smart at-home fitness platform Tonal has raised $250 million in an oversubscribed Series E funding round, valuing the company at $1.6 billion. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By […]

Nordstrom Plans To Bring 40 Mini Tonal Shops To Its Stores

March 01, 2021
Nordstrom will be bringing 40 mini Tonal shops to its retail locations as part of the retailer’s active department adjacent to fitness clothing and other accessories. Shoppers will have the...

Tonal Raises $120M For Connected Fitness Growth

September 17, 2020
Tonal, a fitness company that sells what it calls “the smartest home gym,” announced on Thursday (Sept. 17) that it has raised $120 million in a second round of venture...

Tonal Seeks More Funding To Produce $3K Home Workout Stations

May 20, 2020
San Francisco-based Tonal — which offers a $2,995 exercise station with subscription-based workouts — is looking for more funding as the COVID-19 crisis upends the world of exercise. As PYMNTS...