Virtual Try On news and trends

Google Expands Virtual Try-on Technology to Include Shoes
News // October 08, 2025

Google’s virtual try-on technology now lets users see how they would look in a pair of shoes that they found online. Beginning Wednesday (Oct. 8), the company added shoes to the other clothing items available in this artificial intelligence-powered technology, it said in an announcement....

Retailers Say They’re Drowning Under Post-Holiday Return Surge
Retail // January 06, 2025

The surge in online shopping and practices like “bracketing”— ordering multiple sizes or variations with the intent to return unwanted items — has significantly increased return volumes, posing logistical and financial challenges for retailers, according to Hannah Bravo, CEO at Loop Returns. In fact, new...

Perfect Corp. to Expand Virtual Try-On Applications With Wannaby Acquisition
Partnerships // December 24, 2024

Perfect Corp. plans to acquire Wannaby to expand Perfect’s virtual try-on technology solutions into new luxury market segments like shoes, bags and apparel. The company entered into an agreement with Wannaby’s current owner, Farfetch, to make the acquisition, Perfect Corp. said in a Monday (Dec....

Google Adds Dresses to AI-Powered Virtual Try-On Offering
Artificial Intelligence // September 05, 2024

Google’s virtual try-on tool now lets shoppers see how they’d look in dresses. The tech giant on Thursday (Sept. 5) announced it is expanding the artificial intelligence (AI)-powered offering to cover dresses, one of its most-searched apparel categories. “This feature is made possible thanks to a generative...

Interviews & Exclusives
Retailers Say They’re Drowning Under Post-Holiday Return Surge

January 06, 2025
The surge in online shopping and practices like “bracketing”— ordering multiple sizes or variations with the intent to return unwanted items — has significantly increased return volumes, posing logistical and financial challenges for retailers, according to Hannah Bravo, CEO at Loop Returns. In fact, new data shows a 28% hike in returns over last year […]

Ulta: The Future of Beauty Is Click-and-Mortar™

June 05, 2024
As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™ expectations. Ulta Beauty, for instance,...

UPP Takes an AI-Powered Approach to Optimizing Google Shopping for Merchants 

July 12, 2023
Today’s digital landscape requires retailers to bring their A-game to grabbing customers’ attention and loyalty. With the rise of eCommerce and online shopping, optimizing the customer experience has become paramount...

Virtual Try-On Software Searches for Competitive Advantage as Big Tech Steps In

June 21, 2023
In the ever-evolving landscape of technology dominated by artificial intelligence (AI) and augmented reality (AR), numerous solution providers, including industry giant Google, are vying for supremacy.  Among them, Perfect Corp., an...

Quick Reads
Google Expands Virtual Try-on Technology to Include Shoes

October 08, 2025
Google’s virtual try-on technology now lets users see how they would look in a pair of shoes that they found online. Beginning Wednesday (Oct. 8), the company added shoes to the other clothing items available in this artificial intelligence-powered technology, it said in an announcement. “To try on shoes, just tap on any product listing […]

Perfect Corp. to Expand Virtual Try-On Applications With Wannaby Acquisition

December 24, 2024
Perfect Corp. plans to acquire Wannaby to expand Perfect’s virtual try-on technology solutions into new luxury market segments like shoes, bags and apparel. The company entered into an agreement with...

Google Adds Dresses to AI-Powered Virtual Try-On Offering

September 05, 2024
Google’s virtual try-on tool now lets shoppers see how they’d look in dresses. The tech giant on Thursday (Sept. 5) announced it is expanding the artificial intelligence (AI)-powered offering to cover dresses,...

Google to Move Retailers to New AI-Driven Merchant Platform

July 24, 2024
Google is moving all retailers to a new version of its Merchant Center. The change should happen by September, the tech giant wrote on its blog Wednesday (July 24), giving...