Zillennial Shopping news and trends

Interviews & Exclusives
41% of Zillennials Prioritize Price Over Brand Loyalty

November 26, 2024
Zillennials, the generation born between 1991 and 1999, exhibit distinct shopping preferences, with a divide between those who prioritize price and those who stick to brand loyalty. These trends illustrate how younger consumers approach their retail experiences, particularly in the way they balance brand preferences with cost considerations. Get the Full Story Complete the form […]