Zillennials news and trends

38% of Zillennials Value Locally Sourced Retail Products
Retail // April 15, 2025

Navigating retail demands an understanding of the consumers shaping its future. Arguably, the future belongs to zillennials, a pivotal demographic. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Zillennials Ditch Cash for Digital Wallets When Dining Out
Digital Payments // March 31, 2025

A recent PYMNTS Intelligence report, titled “In-Store and Online, Digital Wallets and Debit Are Zillennials’ Signature Payments” provides a compelling look into the payment preferences of a pivotal microgeneration: Zillennials, those born between 1991 and 1999. The study, based on a survey of over 2,500...

59% of Zillennials Value Leasing as Vehicle Purchase Option
Consumer Insights // March 19, 2025

Forget the open road and the roar of the engine. A new generation, the zillennials (those born between 1991 and 1999), are approaching transportation with a distinctly different mindset than their predecessors. Get the Full Story Complete the form to unlock this article and enjoy...

68% of Zillennials Use Voice Technology for Daily Tasks
artificial intelligence // February 24, 2025

Zillennials — those born between 1991 and 1999 — are using voice technology to simplify daily tasks and manage disruptions. This microgeneration uses voice assistants more frequently than older age groups, particularly in areas like shopping, financial management and obtaining information. Get the Full Story Complete...

Interviews & Exclusives
66% of Zillennials Use Their Phones as Bank Branch

April 29, 2025
A recent report from PYMNTS reveals that zillennials, the demographic cohort straddling the late 20s and early 30s, are a driving force behind the evolution of digital banking, with a unique blend of tech-savviness and reliance on traditional financial institutions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free […]

38% of Zillennials Value Locally Sourced Retail Products

April 15, 2025
Navigating retail demands an understanding of the consumers shaping its future. Arguably, the future belongs to zillennials, a pivotal demographic. Get the Full Story Complete the form to unlock this...

Zillennials Ditch Cash for Digital Wallets When Dining Out

March 31, 2025
A recent PYMNTS Intelligence report, titled “In-Store and Online, Digital Wallets and Debit Are Zillennials’ Signature Payments” provides a compelling look into the payment preferences of a pivotal microgeneration: Zillennials,...

59% of Zillennials Value Leasing as Vehicle Purchase Option

March 19, 2025
Forget the open road and the roar of the engine. A new generation, the zillennials (those born between 1991 and 1999), are approaching transportation with a distinctly different mindset than...