Athletics news and trends

Fitbit’s Future In Commerce
Mobile Commerce // January 24, 2018

The Fitbit Ionic, released last fall, was a departure from the Fitbit brand the world had known thus far. The original Fitbit was pitched to the world as a mostly single-purpose wearable designed to help users get in shape — the $29 fitness-focused alternative to the much more...

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Peloton Becomes Official Fitness Partner of University of Michigan Athletics

August 22, 2023
Peloton announced on Tuesday (Aug. 22) a partnership with the University of Michigan to support the fitness of students, athletes and alumni. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By […]