While many brands and retailers continue to make big bets on China, Jessica Alba’s consumer packaged goods (CPG) company The Honest Company is exiting the market altogether along with Europe as it looks to double on key markets that the company is already thriving in....
Major retailers are pitching premium baby care products at a less-than-premium price tag with the help of exclusive brands: Walmart is offering Hello Bello exclusively at its stores and its website (and that of the brand). The brand seeks to position itself as a value-oriented...
Amazon has launched a diaper brand called Earth + Eden, a premium brand that reportedly will compete with similar products from the likes of The Honest Company. Amazon is marketing the product to appeal to consumers who want “sustained, high performing products” that are not...
Following the downfall of Toys R Us and Babies R Us, JCPenney is planning to carry additional baby products at its stores located near former Babies R Us locations. Starting at the end of August, the retailer will stock more strollers, cribs and car seats,...
April 09, 2024
Jessica Alba is departing from her role as chief creative officer at The Honest Company. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications […]
September 18, 2018
Amazon has launched a diaper brand called Earth + Eden, a premium brand that reportedly will compete with similar products from the likes of The Honest Company. Amazon is marketing...
August 10, 2018
Following the downfall of Toys R Us and Babies R Us, JCPenney is planning to carry additional baby products at its stores located near former Babies R Us locations. Starting...
