Cereal news and trends

Cereal Makers Aim To Move From Sweet Tooth To Healthy Profit
Retail // February 18, 2020

You better eat your Wheaties. At an average of $3.74 a box, even with Russell Wilson or Serena Williams on the cover, it has been a staple of the General Mills cereal business as it competes for shelf space along with Kellogg’s Corn Flakes, Cheerios...

Bringing Breakfast Cereal Back With A DTC Reboot
Retail // September 03, 2019

Cold breakfast cereal made its official entrance into the American diet in 1863 when it was invented by James Caleb Jackson, in the form of a product he called granula. But cereal’s heyday didn’t really begin until the second half of the 20th century, when...

Back To The Roots And Taking The Friction Out Of Natural Foods
Retail // August 25, 2017

Watching fish swim is an inherently relaxing activity. It’s why there are cable networks that showcase nothing but footage from inside fish tanks . Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

What You Didn’t Know You Didn’t Know About Millennials
Mobile // March 04, 2017

Millennials as a generation are probably the most speculated and talked-about generation in human history. A reality that is not entirely unwarranted. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Quick Reads
Kellogg’s Cereal Business Split Becomes Official

October 02, 2023
Kellanova — the company once known as Kellogg — said the spin-off of its cereal business is official. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you […]