Cmos news and trends

4 Things the B2B CMO Needs to Know About AI
B2B Payments // September 16, 2024

Last week (Sept. 12), OpenAI introduced its new “o1” model series with enhanced reasoning capabilities. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Interviews & Exclusives
90% of CMOs Cite Lack of GenAI Skills as Roadblock to Adoption

February 21, 2025
Chief marketing officers (CMOs) are expanding their use of generative artificial intelligence (GenAI) beyond simple applications, seeking deeper integration for more business impact. However roadblocks still remain. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our […]