Data Story news and trends

1 in 5 Retail Shoppers Is Influenced by Written Content 
Retail // July 02, 2024

As consumers increasingly turn to digital content for shopping inspiration, articles are proving to be a relatively effective motivator for purchasing. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Some Consumers Have Ditched Their Smartphones Since the Pandemic Peak
Connected Economy // May 22, 2024

Perhaps burnt out on digital connectivity in the time since the initial outbreak of COVID-19, the share of consumers who own smartphones has actually dipped in recent years. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

UK Consumers Love to Shop From the Comfort of Their Homes
Retail // May 02, 2024

Shoppers in the United Kingdom love eCommerce, disproportionately preferring to make purchases online without engaging with physical stores, PYMNTS Intelligence reveals.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

High-Earning Consumers Prefer Luxury Experiences Over Things
Consumer Insights // April 16, 2024

When it comes to living large, big earners like to splurge on making memories more so than on, say, a new handbag, PYMNTS Intelligence research reveals. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Interviews & Exclusives
98% of Financially Strained Restaurant Customers Are Cutting Back

August 12, 2024
As consumers bear the burden of inflation, PYMNTS Intelligence reveals that nearly all individuals living paycheck to paycheck are making trade-offs when it comes to restaurant spending. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our […]

1 in 5 of Consumers Without Paycheck Pressures Still Plan to Finance Holiday Purchases

November 21, 2023
As the holidays near, balancing tight budgets with the festive spirit can become a challenge. Which is why traditionally, many consumers turn to credit to navigate holiday expenses, ensuring celebrations...

1 in 3 Grocers See Smart Shelf Labels as Key to Customer Loyalty

September 22, 2023
As grocers look to digitize stores, many are considering smart technology to provide shoppers with more information about products on shelves. Get the Full Story Complete the form to unlock...

62% of Consumers Discover Restaurants on Google

June 15, 2023
As restaurants look to attract consumers on crowded digital platforms, the most important digital profile, PYMNTS research reveals, is not Yelp, nor is it any of their social media pages....