Gen Z/page/4 news and trends

49% of Young Adults Living With Parents as Costs Climb
Consumer Insights // July 05, 2026

Younger Americans are increasingly residing with their parents to offset the high cost of living. That’s according to a report Saturday (July 4) from The Wall Street Journal (WSJ) which says that the notion of a twenty-something still living at home has gone from a...

The BNPL Revolution Moves Into the Card Stack
BNPL // May 21, 2026

The buy now, pay later (BNPL) disruption story may have been misunderstood from the beginning. Findings in the latest edition of The Pay Later Ecosystem report by PYMNTS Intelligence reveal that credit card issuers have already absorbed much of the competitive impact of pay later...

Buy Now, Pay Later Moves From Checkout Perk to Credit Union Retention Tool
Credit Unions // May 20, 2026

Younger generations are no longer a future growth segment for credit unions. They are an active, demanding customer base whose expectations around payments are shaping product decisions today. The latest PYMNTS Intelligence findings with Velera, detailed in “Pay Later’s Next Chapter: Why Credit Unions Are...

Chase Revamps Products to Win Gen Z Deposits
Banking // May 05, 2026

Chase has added new or enhanced products and services it says are designed for customers who are under the age of 25 or are new to banking. One of these offerings is the bank’s Secure Banking checking account, which allows 17-year-olds open accounts in-branch; lets...

Interviews & Exclusives
The Credit Union Branch Gets a New Scorecard

September 29, 2026
As routine transactions move to digital channels, credit unions can use branches for account opening, financial guidance and other interactions that require more personal assistance. The scenario takes shape amid the apparent disconnect in how Gen Z uses physical banking. Just 28% of Gen Z consumers prefer receiving financial advice in person, compared with 46% […]

The BNPL Revolution Moves Into the Card Stack

May 21, 2026
The buy now, pay later (BNPL) disruption story may have been misunderstood from the beginning. Findings in the latest edition of The Pay Later Ecosystem report by PYMNTS Intelligence reveal...

Buy Now, Pay Later Moves From Checkout Perk to Credit Union Retention Tool

May 20, 2026
Younger generations are no longer a future growth segment for credit unions. They are an active, demanding customer base whose expectations around payments are shaping product decisions today. The latest...

49% of Gen Z Say BNPL Shapes Where They Book Travel

April 29, 2026
For younger shoppers, buy now, pay later is not just a way to split a purchase. It is often a factor in where they choose to spend in the first...

Quick Reads
49% of Young Adults Living With Parents as Costs Climb

July 05, 2026
Younger Americans are increasingly residing with their parents to offset the high cost of living. That’s according to a report Saturday (July 4) from The Wall Street Journal (WSJ) which says that the notion of a twenty-something still living at home has gone from a sign of “failure to launch” to an indicator of wise […]

Chase Revamps Products to Win Gen Z Deposits

May 05, 2026
Chase has added new or enhanced products and services it says are designed for customers who are under the age of 25 or are new to banking. One of these...

Gen Z Goes Big for Legacy Brands as Malls Make a Comeback

March 08, 2026
They may be digital natives, but members of Gen Z still love the mall. That’s according to a report Sunday (March 8) from The Wall Street Journal (WSJ), which says...

Gen Z Investments Soar as Housing Costs Move Out of Reach

February 15, 2026
Cut off from the housing market, Generation Z is reportedly turning to the stock market. The number of people between 25 and 39 making yearly transfers to investment accounts more...