Mobile Marketing news and trends

Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 
Retail // August 17, 2023

In today’s economy, retailers are on a perpetual quest to connect with their consumers in more meaningful ways. In this pursuit, the focus has shifted toward leveraging the channels where consumers are already engaged.   Get the Full Story Complete the form to unlock this article...

Want To Win Consumer Mind (And Wallet) Share? Think Context
Mobile // December 19, 2018

The holidays are a time for both hyper-vigilance and hopes. Many consumers must watch their spending so they don’t exceed their credit card limits or empty too much money from their bank accounts. Merchants and issuers must be on close watch for fraud, while also...

Reveal Mobile Launches Platform That Leverages Location-Based Audience Data
Mobile Applications // April 25, 2017

Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns. Get the Full Story Complete the form to unlock this...

AppsFlyer Unifies Mobile Marketing Attribution, Sees $56M Series C
Investments // March 08, 2017

Investment activity for the week that ended March 4 roughly doubled from previous levels, as the fund flow hit about $1.7 billion dollars. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Interviews & Exclusives
Agentic AI and Personalized Shopping Experiences Will Dominate 2025

December 23, 2024
Tech executives and investors told PYMNTS that artificial intelligence will reshape retail shopping in 2025, with AI assistants offering unprecedented personalization and handling up to 20% of eCommerce tasks, from product recommendations to customer service. Industry leaders from Citi, Google Cloud and global tech investment firms envision a future where shopping becomes more intuitive and […]

Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 

August 17, 2023
In today’s economy, retailers are on a perpetual quest to connect with their consumers in more meaningful ways. In this pursuit, the focus has shifted toward leveraging the channels where...

Want To Win Consumer Mind (And Wallet) Share? Think Context

December 19, 2018
The holidays are a time for both hyper-vigilance and hopes. Many consumers must watch their spending so they don’t exceed their credit card limits or empty too much money from...

Quick Reads
Reveal Mobile Launches Platform That Leverages Location-Based Audience Data

April 25, 2017
Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content […]

Consumers Suspicious Of Mobile Marketing Pushes

February 22, 2016
According to a recent report, consumers are feeling increasingly out of control of the personal data stored on their phones, and the persistent efforts from mobile marketers is doing little to...