Personalization news and trends

Banks Use AI to Make Credit Card Rewards More Personal
Artificial Intelligence // March 12, 2026

For decades, the credit card industry competed to become top of wallet. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Google Expands Personal Intelligence Feature to AI Mode in Search
Google // January 22, 2026

A week after adding a new Personal Intelligence feature to its artificial intelligence (AI) assistant Gemini, Google has expanded the feature to AI Mode in Google Search. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Consumers Still Love Their Physical Cards Even as Digital Wallet Use Expands
Credit Cards // January 22, 2026

Watch more: Need to Know: Thales’ Gustavo Menezes Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you...

AI Pushes Personalization From Guesswork to Growth
Data // January 09, 2026

Data is being collected at unprecedented scale, but its real value emerges when analytics and AI translate signals into experiences that feel timely, relevant and human rather than intrusive. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Interviews & Exclusives
Banks Use AI to Make Credit Card Rewards More Personal

March 12, 2026
For decades, the credit card industry competed to become top of wallet. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from […]

CVS Turns First-Party Data Into Retail Media Power Play

November 21, 2025
Watch more: Retail Media as the New Growth Engine: How CVS Is Merging Data, Loyalty and the In-Store Experience Get the Full Story Complete the form to unlock this article...

David’s Bridal CEO Courts AI to Change How Brides Say Yes to the Dress

June 17, 2025
It would be easy to write a pun-filled puff piece about David’s Bridal. After all, it has achieved the leading market share for a $65 billion industry focused on connection,...

Digital Fatigue Drives Brands to AI, Says Hightouch CEO

June 11, 2025
The pressure is on marketing teams today drive digital success without delivering spam. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Quick Reads
Ulta Beauty AI Personalization Drives Double-Digit eCommerce Surge

March 12, 2026
Digital upgrades and artificial intelligence contributed to Ulta Beauty’s better-than-planned financial performance in the fourth quarter, Ulta Beauty President and CEO Kecia Steelman said Thursday (March 12) during an earnings call. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins […]

Google Expands Personal Intelligence Feature to AI Mode in Search

January 22, 2026
A week after adding a new Personal Intelligence feature to its artificial intelligence (AI) assistant Gemini, Google has expanded the feature to AI Mode in Google Search. Get the Full Story Complete the...

Meta Will Use AI Interactions to Generate Personalized Ads

October 01, 2025
Meta will begin using people’s conversations with its artificial intelligence to create personalized ads and content. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Mastercard Unveils Digital Media Network to Deliver Personalized Advertising

October 01, 2025
Mastercard has unveiled a new digital media network designed to deliver personalized advertising across its owned channels and other channels. Get the Full Story Complete the form to unlock this...