Digital commerce has long relied on personalization, so everyone from Amazon to Zillow knows what to show you from a universe of possible choices. That’s all moving up a notch with the Weds. (March 15) launch of the Element solution from Dynamic Yield. Marrying Dynamic...
Mastercard has closed its acquisition of personalized engagement platform Dynamic Yield from McDonald’s, according to a press release Monday (April 4). The addition of the decision engine company boosts Mastercard’s customer engagement and loyalty services that will in turn help brands deliver improved customer experiences. ...
In a bid to enrich omnichannel engagement and improve conversion across the digital economy, Mastercard announced Tuesday (Dec. 21) that will acquire Dynamic Yield, the robust personalization platform and decision engine firm that fast-food giant McDonald’s has owned since 2019. Financial terms were not disclosed, and...
Mastercard has inked a deal with McDonald’s to acquire the fast-food chain’s personalization platform, Dynamic Yield, according to a Tuesday (Dec. 21) press release. The acquisition is expected to close in the first half of 2022. Terms of the deal were not disclosed. With Dynamic...
March 15, 2023
Digital commerce has long relied on personalization, so everyone from Amazon to Zillow knows what to show you from a universe of possible choices. That’s all moving up a notch with the Weds. (March 15) launch of the Element solution from Dynamic Yield. Marrying Dynamic Yield’s form of personalization — what it calls “hyper-personalization” — […]
December 22, 2021
In a bid to enrich omnichannel engagement and improve conversion across the digital economy, Mastercard announced Tuesday (Dec. 21) that will acquire Dynamic Yield, the robust personalization platform and decision...
November 30, 2023
Mastercard has introduced a generative artificial intelligence (AI) tool that acts as a personal assistant for shoppers. Rolled out by the company’s Dynamic Yield unit, Shopping Muse arrives at a time when consumers are increasingly using artificial intelligence (AI) to help with shopping and other parts of their daily routines. “Personalization gives people the shopping experiences they want, and AI-driven […]
April 04, 2022
Mastercard has closed its acquisition of personalized engagement platform Dynamic Yield from McDonald’s, according to a press release Monday (April 4). The addition of the decision engine company boosts Mastercard’s...
December 21, 2021
Mastercard has inked a deal with McDonald’s to acquire the fast-food chain’s personalization platform, Dynamic Yield, according to a Tuesday (Dec. 21) press release. The acquisition is expected to close...
February 28, 2021
McDonald’s is considering selling part of a company it acquired to boost digital orders, The Wall Street Journal (WSJ) reported. McDonald’s bought Dynamic Yield for more than $300 million, according...
