Personalization/page/4 news and trends

Beauty Industry Gets Its AI Makeover
Retail // November 12, 2025

From foundation matching and real-time consultations to generative marketing and supply chain forecasting, artificial intelligence (AI) is getting integrated into nearly every part of the beauty business. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

AI Moves Banks From Solving Problems to Building Experiences
artificial intelligence // October 01, 2025

By combining permissioned customer data with artificial intelligence (AI), financial institutions can tailor moments of interaction today and anticipate the needs and products clients will demand tomorrow, in a shift toward “cognitive banking” that builds on trusted relationships. Get the Full Story Complete the form...

Meta Will Use AI Interactions to Generate Personalized Ads
Artificial Intelligence // October 01, 2025

Meta will begin using people’s conversations with its artificial intelligence to create personalized ads and content. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Mastercard Unveils Digital Media Network to Deliver Personalized Advertising
Mastercard // October 01, 2025

Mastercard has unveiled a new digital media network designed to deliver personalized advertising across its owned channels and other channels. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Interviews & Exclusives
CVS Turns First-Party Data Into Retail Media Power Play

November 21, 2025
Watch more: Retail Media as the New Growth Engine: How CVS Is Merging Data, Loyalty and the In-Store Experience Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, […]

David’s Bridal CEO Courts AI to Change How Brides Say Yes to the Dress

June 17, 2025
It would be easy to write a pun-filled puff piece about David’s Bridal. After all, it has achieved the leading market share for a $65 billion industry focused on connection,...

Digital Fatigue Drives Brands to AI, Says Hightouch CEO

June 11, 2025
The pressure is on marketing teams today drive digital success without delivering spam. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

What Is Multimodal AI and Why Retailers Should Care

June 03, 2025
Two breakthroughs in artificial intelligence (AI) model capabilities can help brands understand and serve their customers at a deeper level. Get the Full Story Complete the form to unlock this...

Quick Reads
Meta Will Use AI Interactions to Generate Personalized Ads

October 01, 2025
Meta will begin using people’s conversations with its artificial intelligence to create personalized ads and content. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]

Mastercard Unveils Digital Media Network to Deliver Personalized Advertising

October 01, 2025
Mastercard has unveiled a new digital media network designed to deliver personalized advertising across its owned channels and other channels. Get the Full Story Complete the form to unlock this...

Saks Says ‘Hyper-Personalized’ Homepage Boosts Revenue Per Visitor by 7%

August 15, 2025
Saks Fifth Avenue’s new “hyper-personalized” homepage in its online and mobile app experience has improved conversion by nearly 10% and boosted revenue per visitor by 7%, according to the luxury...

Lyft Will Let Riders ‘Favorite’ or Block Drivers 

July 24, 2025
Lyft is letting riders “favorite” the drivers they appreciate, and block the ones they don’t. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...