Pymnts Data Lab news and trends

Who Is the Subprime Consumer?

May 07, 2026
Cover image for the PYMNTS Intelligence Report, Who is the Subprime Consumer? PYMNTS Intelligence finds 44 million subprime consumers are reshaping credit, BNPL and healthcare financing.

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Cover image for the PYMNTS Intelligence Report, Who is the Subprime Consumer? PYMNTS Intelligence finds 44 million subprime consumers are reshaping credit, BNPL and healthcare financing.
Who Is the Subprime Consumer?

May 07, 2026
Subprime consumers are often viewed through a narrow credit-risk lens. PYMNTS Intelligence’s “Who Is the Subprime Consumer? A Behavioral Profile” shows a different picture: a large, steady and measurable part of the U.S. consumer economy that is changing how it uses credit, installment products and one-time cash events to manage daily financial pressure. Get the […]

Apple Pay Turns 11 and Its Rivals Are Catching Up

October 20, 2025
Digital wallets have reached a turning point. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Regional Wallets Challenge Global Giants in Digital Payments

June 09, 2025
Mobile wallets now power more than one-third of online payments and 21% of in-store transactions across 11 countries, accounting for half of the global gross domestic product (GDP). Get the...

Issuers Tap Item-Level Insights to Win Cardholders

May 22, 2025
Credit card rewards, offers and perks play a central role in how consumers decide which card to use at checkout. Most consumers carry cards with entry-level incentives like cash back...