Todd Vasos news and trends

High-Income Americans Go Bargain Hunting and Shake Up Retail’s Royalty
Retail // June 05, 2025

The big trade down is on. Dollar General, long synonymous with serving America’s most budget-conscious consumers, is seeing a marked shift in its customer base. On its first-quarter 2025 earnings call, CEO Todd Vasos disclosed that the retailer is attracting more high-income shoppers than at...

Dollar General Sees Greater-Than-Expected Growth as Higher-Income Consumers Seek Value
Retail // June 03, 2025

Dollar General’s same-store sales increased 2.4% and its financial results exceeded internal expectations in the quarter ended May 2, as higher-income consumers came to its stores in search of value. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Retailers Adjust Strategies to Meet Financially Strained Consumers’ Needs
Retail // January 19, 2025

With ongoing financial strain causing many consumers to live paycheck to paycheck, retailers are adjusting strategies to cater to cost-conscious shoppers. As inflation pressures persist and savings dwindle, retailers are prioritizing value-driven offerings and digital infrastructure to spark increased customer engagement. Get the Full Story...

Dollar General Tests Same-Day Delivery to Compete With Walmart
Delivery // December 05, 2024

Amid ongoing economic pressures, Dollar General is refining its approach to better serve its financially constrained customers, CEO Todd Vasos said Thursday (Dec. 5) during the company’s third-quarter earnings call. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Interviews & Exclusives
High-Income Americans Go Bargain Hunting and Shake Up Retail’s Royalty

June 05, 2025
The big trade down is on. Dollar General, long synonymous with serving America’s most budget-conscious consumers, is seeing a marked shift in its customer base. On its first-quarter 2025 earnings call, CEO Todd Vasos disclosed that the retailer is attracting more high-income shoppers than at any time in the past four years — a trend […]

Dollar General Hopes Consumers Will Smell Value in New Fragrance Line

January 23, 2024
As Dollar General aims to infuse a breath of fresh air into its shopping experience, it’s venturing into personalized collections, including the aromatic debut of Club92 in partnership with Slatkin...

Quick Reads
Dollar General Names Grocery Industry Vet Jerry Fleeman as CEO

March 24, 2026
Dollar General has chosen 35-year grocery industry veteran Jerry Fleeman as its new CEO. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Dollar General Sees Greater-Than-Expected Growth as Higher-Income Consumers Seek Value

June 03, 2025
Dollar General’s same-store sales increased 2.4% and its financial results exceeded internal expectations in the quarter ended May 2, as higher-income consumers came to its stores in search of value....

Dollar General Reduces Self-Checkout Options to Increase Engagement, Decrease Shrink

March 14, 2024
Dollar General is cutting back on its offering of self-checkout options, saying it is doing so to improve the customer experience and to reduce inventory shrink. Get the Full Story Complete...

Todd Vasos Returns as Dollar General CEO to ‘Restore Stability’

October 12, 2023
Dollar General appointed current board member and former CEO Todd Vasos as its new CEO, effective Thursday (Oct. 12). Get the Full Story Complete the form to unlock this article and enjoy unlimited...