PSCU - Credit Union Tracker: Data-Driven Banking To Fuel Credit Union Membership Growth - October 2022 - Discover how credit unions are using data to generate insights for personalization and innovation of member experiences

Data-Driven Banking To Fuel Credit Union Membership Growth

How Credit Unions Use Data to Design Member-Centric Crypto Products With 75% of banking customers saying they are attracted to FinTechs’ seamless services, it is critical that CUs leverage data to fashion-tailored experiences. In this month’s “Credit Union Tracker®,” a collaboration with PSCU, Greg Glawson, chief information officer at UNIFY Financial Credit Union, tells PYMNTS that using member data is key to shaping a member-centric product roadmap, including crypto products.  

Inside the October Tracker

  • UNIFY Financial Credit Union shares the scoop on how it leveraged member data to design an in-demand cryptocurrency product.
  • CUs are poised to gain an edge but need member data to personalize experiences.
  • Consumers want an FI that knows them better than they know themselves. Becoming that FI requires innovative use of consumer data.

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