Global Digital Shopping Index: U.S. Playbook - The New American Shopper

Payment Choice Now Defines The New American Shopper

Global Digital Shopping Index: U.S. Playbook - The New American Shopper

Based on surveys of 5,241 consumers and 1,185 merchants, a new report from PYMNTS Intelligence and Visa Acceptance Solutions shows how payment choice, mobile use and AI are changing where Americans shop. The data also reveals why merchants need to make checkout easier and support the payment methods customers already prefer.

Inside the August Playbook
  • Sixty-five percent of shoppers say accepted payment methods influence where they shop, up from 58% in 2023.
  • Consumers who use AI record 52 buying days per month, compared with 28 days for non-users.
  • Only 15% of merchants have product data that AI agents can read, and just 24% can identify a sale that came from an AI platform.

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