Gen Z news and trends

Nearly Half of Gen Z Still Want In-Person Financial Advice
Credit Unions // December 31, 2025

For credit unions, the Gen Z challenge is no longer about digital access but about relevance in moments that shape financial confidence. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Healthcare Costs Force One in Four Gen Z to Skip Care
Healthcare // December 26, 2025

For younger Americans, healthcare spending is becoming less about treating illness and more about managing financial risk at a stage of life when cash flow is thin and costs are unpredictable. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

62% of Gen Z Turn to AI for Financial Planning Guidance
Credit Unions // December 01, 2025

Credit unions trying to attract younger members now face a generation that expects personalized digital tools and is willing to walk away when it does not get them. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

46% of Gen Z Prefer In-Person Financial Advice
Credit Unions // November 18, 2025

Credit unions are discovering that the youngest generation in their membership base is not simply digital-first. They are digital-fluid, moving between screens and branches with ease, and they expect financial partners to keep up. Get the Full Story Complete the form to unlock this article...

Interviews & Exclusives
1 in 3 Young Adults Turn to Friends and Family as Costs Rise

January 01, 2026
Rising costs are no longer just squeezing household budgets. They are reshaping how different generations make financial decisions, from grocery shopping to healthcare use, according to new PYMNTS Intelligence research. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. […]

Nearly Half of Gen Z Still Want In-Person Financial Advice

December 31, 2025
For credit unions, the Gen Z challenge is no longer about digital access but about relevance in moments that shape financial confidence. Get the Full Story Complete the form to...

Healthcare Costs Force One in Four Gen Z to Skip Care

December 26, 2025
For younger Americans, healthcare spending is becoming less about treating illness and more about managing financial risk at a stage of life when cash flow is thin and costs are...

62% of Gen Z Turn to AI for Financial Planning Guidance

December 01, 2025
Credit unions trying to attract younger members now face a generation that expects personalized digital tools and is willing to walk away when it does not get them. Get the...

Quick Reads
Fizz and Gopuff Team to Provide College Grocery Deliveries

September 03, 2025
College-focused social app Fizz is reportedly entering the world of grocery delivery. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from […]

Velera Bets Digital Playbook Wins Gen Z

September 02, 2025
Credit unions should focus on digital tools, personalization and authentic storytelling to appeal to members of the increasingly influential Generation Z, credit union service organization (CUSO) Velera said in a Tuesday...

Spending Dips 13% As Gen Z Makes Saving ‘Cool’

June 25, 2025
For younger Americans in the Generation Z cohort, spending is out, while saving is reportedly in. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

American Express Targets Gen Z With ‘New Level’ of Platinum Cards

June 16, 2025
American Express is readying what it says is its largest-ever investment in updating its cards. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...