Gen Z news and trends

72% of Gen Z Feels Financial Strain and Credit Unions See an Opening
Credit Unions // April 01, 2026

A recent PYMNTS Intelligence report suggests that the biggest opening for credit unions with Gen Z may not be basic digital access, but the chance to become a trusted guide for a generation that is comfortable mixing providers, testing new tools and seeking advice from...

Mastercard Warns Credit Gap Is Holding Back Gen Z Small Businesses
SMBs // March 17, 2026

Watch more: Need to Know With Mastercard’s Mark Barnett Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form,...

Gen Z Turns Mobile Apps and Credit Into Financial Discipline
Consumer Insights // March 11, 2026

Popular commentary portrays Generation Z as financially reckless, a cohort supposedly driven by impulse purchases, social media trends and a casual approach to money. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Gen Z Goes Big for Legacy Brands as Malls Make a Comeback
Retail // March 08, 2026

They may be digital natives, but members of Gen Z still love the mall. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Interviews & Exclusives
Why Gen Z Uses BNPL and Installments Differently

April 03, 2026
Consumers are no longer choosing how to pay based on habit or loyalty. They are selecting financial tools with a specific outcome in mind at the moment of purchase. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe […]

72% of Gen Z Feels Financial Strain and Credit Unions See an Opening

April 01, 2026
A recent PYMNTS Intelligence report suggests that the biggest opening for credit unions with Gen Z may not be basic digital access, but the chance to become a trusted guide...

Three Generations Face the Same Bills and Make Different Moves

February 25, 2026
Picture three Americans staring at the same electric bill. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Digital Banks Win With Younger and Lower-Income Consumers

February 09, 2026
Digital bank users are not simply early adopters of new payment methods. They represent a distinct slice of the U.S. banking population, shaped by age, income, education and daily payment habits in ways that...

Quick Reads
Gen Z Goes Big for Legacy Brands as Malls Make a Comeback

March 08, 2026
They may be digital natives, but members of Gen Z still love the mall. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Gen Z Investments Soar as Housing Costs Move Out of Reach

February 15, 2026
Cut off from the housing market, Generation Z is reportedly turning to the stock market. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Fizz and Gopuff Team to Provide College Grocery Deliveries

September 03, 2025
College-focused social app Fizz is reportedly entering the world of grocery delivery. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Velera Bets Digital Playbook Wins Gen Z

September 02, 2025
Credit unions should focus on digital tools, personalization and authentic storytelling to appeal to members of the increasingly influential Generation Z, credit union service organization (CUSO) Velera said in a Tuesday...