Gen Z news and trends

Gen Z Investments Soar as Housing Costs Move Out of Reach
Investments // February 15, 2026

Cut off from the housing market, Generation Z is reportedly turning to the stock market. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Digital Banks Win With Younger and Lower-Income Consumers
Digital-First Banking // February 09, 2026

Digital bank users are not simply early adopters of new payment methods. They represent a distinct slice of the U.S. banking population, shaped by age, income, education and daily payment habits in ways that set them apart from customers of traditional banks. Get the Full Story Complete the form...

1 in 3 Young Adults Turn to Friends and Family as Costs Rise
Consumer Finance // January 01, 2026

Rising costs are no longer just squeezing household budgets. They are reshaping how different generations make financial decisions, from grocery shopping to healthcare use, according to new PYMNTS Intelligence research. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Nearly Half of Gen Z Still Want In-Person Financial Advice
Credit Unions // December 31, 2025

For credit unions, the Gen Z challenge is no longer about digital access but about relevance in moments that shape financial confidence. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Interviews & Exclusives
Three Generations Face the Same Bills and Make Different Moves

February 25, 2026
Picture three Americans staring at the same electric bill. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and to […]

Digital Banks Win With Younger and Lower-Income Consumers

February 09, 2026
Digital bank users are not simply early adopters of new payment methods. They represent a distinct slice of the U.S. banking population, shaped by age, income, education and daily payment habits in ways that...

1 in 3 Young Adults Turn to Friends and Family as Costs Rise

January 01, 2026
Rising costs are no longer just squeezing household budgets. They are reshaping how different generations make financial decisions, from grocery shopping to healthcare use, according to new PYMNTS Intelligence research....

Nearly Half of Gen Z Still Want In-Person Financial Advice

December 31, 2025
For credit unions, the Gen Z challenge is no longer about digital access but about relevance in moments that shape financial confidence. Get the Full Story Complete the form to...

Quick Reads
Gen Z Investments Soar as Housing Costs Move Out of Reach

February 15, 2026
Cut off from the housing market, Generation Z is reportedly turning to the stock market. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive […]

Fizz and Gopuff Team to Provide College Grocery Deliveries

September 03, 2025
College-focused social app Fizz is reportedly entering the world of grocery delivery. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Velera Bets Digital Playbook Wins Gen Z

September 02, 2025
Credit unions should focus on digital tools, personalization and authentic storytelling to appeal to members of the increasingly influential Generation Z, credit union service organization (CUSO) Velera said in a Tuesday...

Spending Dips 13% As Gen Z Makes Saving ‘Cool’

June 25, 2025
For younger Americans in the Generation Z cohort, spending is out, while saving is reportedly in. Get the Full Story Complete the form to unlock this article and enjoy unlimited...