Online Marketing news and trends

AI-Powered Tools May Change eCommerce and How Brands Market Goods 
artificial intelligence // August 22, 2024

Artificial intelligence (AI)-driven shopping is upending the digital marketplace, forcing brands to swiftly rethink their marketing strategies. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

UPP Takes an AI-Powered Approach to Optimizing Google Shopping for Merchants 
Retail // July 12, 2023

Today’s digital landscape requires retailers to bring their A-game to grabbing customers’ attention and loyalty. With the rise of eCommerce and online shopping, optimizing the customer experience has become paramount for driving revenue and staying ahead in the market. Get the Full Story Complete the...

Could A New Instagram Privacy Setting Lead To More Mobile Ads?
Facebook // October 05, 2018

Facebook-owned Instagram reportedly is testing a new privacy setting that could lead to more targeted ads directed at consumers. The new privacy setting would enable Instagram to share users’ location history with Facebook. Get the Full Story Complete the form to unlock this article and...

Snap Launches eCommerce For Advertisers
eCommerce // September 27, 2018

Snapchat eCommerce is taking shape this week, with the company that operates the messaging app launching advertising products centered around online retail. The move comes after a recent product search deal involving Amazon. Get the Full Story Complete the form to unlock this article and...

Interviews & Exclusives
Search Marketing Loses Ground as AI Reshapes Consumer Discovery

July 16, 2025
For years, small and mid-sized businesses (SMBs) have relied on search engine optimization (SEO) to drive discovery, traffic and sales. But the rise of generative artificial intelligence (AI) is fundamentally changing how people find information online, and with it, the businesses behind them. Get the Full Story Complete the form to unlock this article and […]

UPP Takes an AI-Powered Approach to Optimizing Google Shopping for Merchants 

July 12, 2023
Today’s digital landscape requires retailers to bring their A-game to grabbing customers’ attention and loyalty. With the rise of eCommerce and online shopping, optimizing the customer experience has become paramount...

How TV Can Support Digital Marketing And Online Payments

July 05, 2018
By the cultural standards of today, the technology is ancient, born amid hot jazz and bootleg booze, when memories of the slaughters of the “The Great War” — now called...

Quick Reads
Could A New Instagram Privacy Setting Lead To More Mobile Ads?

October 05, 2018
Facebook-owned Instagram reportedly is testing a new privacy setting that could lead to more targeted ads directed at consumers. The new privacy setting would enable Instagram to share users’ location history with Facebook. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no […]

Snap Launches eCommerce For Advertisers

September 27, 2018
Snapchat eCommerce is taking shape this week, with the company that operates the messaging app launching advertising products centered around online retail. The move comes after a recent product search...