Virtual Try On news and trends

Retailers Say They’re Drowning Under Post-Holiday Return Surge
Retail // January 06, 2025

The surge in online shopping and practices like “bracketing”— ordering multiple sizes or variations with the intent to return unwanted items — has significantly increased return volumes, posing logistical and financial challenges for retailers, according to Hannah Bravo, CEO at Loop Returns. Get the Full...

Perfect Corp. to Expand Virtual Try-On Applications With Wannaby Acquisition
Acquisitions // December 24, 2024

Perfect Corp. plans to acquire Wannaby to expand Perfect’s virtual try-on technology solutions into new luxury market segments like shoes, bags and apparel. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Google Adds Dresses to AI-Powered Virtual Try-On Offering
artificial intelligence // September 05, 2024

Google’s virtual try-on tool now lets shoppers see how they’d look in dresses. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Amazon and Walmart Tap Imaging Tech to Improve eCommerce Experience
Retail // July 26, 2024

Amazon and Walmart are looking to make the online shopping experience more visual in an effort to boost consumers’ eCommerce engagement. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Interviews & Exclusives
Retailers Say They’re Drowning Under Post-Holiday Return Surge

January 06, 2025
The surge in online shopping and practices like “bracketing”— ordering multiple sizes or variations with the intent to return unwanted items — has significantly increased return volumes, posing logistical and financial challenges for retailers, according to Hannah Bravo, CEO at Loop Returns. Get the Full Story Complete the form to unlock this article and enjoy […]

Ulta: The Future of Beauty Is Click-and-Mortar™

June 05, 2024
As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™ expectations. Get the Full Story...

UPP Takes an AI-Powered Approach to Optimizing Google Shopping for Merchants 

July 12, 2023
Today’s digital landscape requires retailers to bring their A-game to grabbing customers’ attention and loyalty. With the rise of eCommerce and online shopping, optimizing the customer experience has become paramount...

Virtual Try-On Software Searches for Competitive Advantage as Big Tech Steps In

June 21, 2023
In the ever-evolving landscape of technology dominated by artificial intelligence (AI) and augmented reality (AR), numerous solution providers, including industry giant Google, are vying for supremacy.  Get the Full Story...

Quick Reads
Google Expands Virtual Try-on Technology to Include Shoes

October 08, 2025
Google’s virtual try-on technology now lets users see how they would look in a pair of shoes that they found online. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing […]

Perfect Corp. to Expand Virtual Try-On Applications With Wannaby Acquisition

December 24, 2024
Perfect Corp. plans to acquire Wannaby to expand Perfect’s virtual try-on technology solutions into new luxury market segments like shoes, bags and apparel. Get the Full Story Complete the form...

Google Adds Dresses to AI-Powered Virtual Try-On Offering

September 05, 2024
Google’s virtual try-on tool now lets shoppers see how they’d look in dresses. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Google to Move Retailers to New AI-Driven Merchant Platform

July 24, 2024
Google is moving all retailers to a new version of its Merchant Center. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...