Walmart Connect news and trends

Walmart Simplifies Streaming Ads for Mid-Sized Business
Walmart // April 27, 2026

Walmart Connect has added two new resources for connected TV (CTV) advertisers: a curated marketplace within Walmart DSP called Connect Select and an expanded number of integrations with technology partners. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Walmart Eliminating Roles on Technology and eCommerce Fulfillment Teams
Walmart // May 21, 2025

Walmart plans to cut 1,500 corporate jobs in its technology, eCommerce fulfillment and advertising operations, The Wall Street Journal reported Thursday (May 21), citing unnamed sources. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Amazon Launches Retail Ad Service to Compete With Walmart Connect
Retail // January 16, 2025

Amazon has launched its Retail Ad Service, a new platform designed to help retailers easily incorporate targeted advertising into their digital storefronts. Powered by Amazon Web Services (AWS), the service allows retailers to display ads on product, search and browse pages, while purchases are completed...

Walmart Wraps $2.3 Billion Vizio Purchase to Bolster Retail Media 
Walmart // December 03, 2024

Walmart has completed its $2.3 billion purchase of smart television maker Vizio. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Interviews & Exclusives
Amazon Launches Retail Ad Service to Compete With Walmart Connect

January 16, 2025
Amazon has launched its Retail Ad Service, a new platform designed to help retailers easily incorporate targeted advertising into their digital storefronts. Powered by Amazon Web Services (AWS), the service allows retailers to display ads on product, search and browse pages, while purchases are completed on their own websites. Get the Full Story Complete the […]

Walmart and Amazon Turn to NFL to Score Holiday Shoppers

November 29, 2024
This Thanksgiving, football fans won’t just be watching the game — they’ll be shopping it. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending

May 10, 2024
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. Get the Full Story...

Quick Reads
Walmart Investors Hang Hopes on Retail Media as Sales Cool

August 18, 2026
Walmart’s investors are counting on the company’s ad business to drive profits as same-store sales growth has cooled and the company’s stock has fallen on a cautious annual outlook, Reuters reported Tuesday (Aug. 18). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — […]

Walmart Simplifies Streaming Ads for Mid-Sized Business

April 27, 2026
Walmart Connect has added two new resources for connected TV (CTV) advertisers: a curated marketplace within Walmart DSP called Connect Select and an expanded number of integrations with technology partners....

Walmart Eliminating Roles on Technology and eCommerce Fulfillment Teams

May 21, 2025
Walmart plans to cut 1,500 corporate jobs in its technology, eCommerce fulfillment and advertising operations, The Wall Street Journal reported Thursday (May 21), citing unnamed sources. Get the Full Story...

Walmart Wraps $2.3 Billion Vizio Purchase to Bolster Retail Media 

December 03, 2024
Walmart has completed its $2.3 billion purchase of smart television maker Vizio. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...