Today’s increasingly digitized business-to-business (B2B) tech stack has transformed the way companies do business. At the same time, it is also transforming the way companies get business. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...
According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small percentage are deploying the technology to conquer more challenging assignments. Get the Full Story Complete the form to unlock this...
In the marketing arena, where creativity and innovation are paramount, a new contender is emerging: generative artificial intelligence (GenAI). Capable of producing content such as Pixar-style animations, this technology is now targeting the business sector with a focus on advertising. Get the Full Story Complete...
CES 2024 was more than an occasion to introduce new gadgets, robots and artificial intelligence (AI)-driven product development. Turns out that marketers want to play in the AI sandbox as well, and CMOs turned out in force in Las Vegas to share ideas and discuss...
June 24, 2024
According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small percentage are deploying the technology to conquer more challenging assignments. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content […]
January 12, 2024
CES 2024 was more than an occasion to introduce new gadgets, robots and artificial intelligence (AI)-driven product development. Turns out that marketers want to play in the AI sandbox as...
November 15, 2024
In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engagement compared to traditional digital marketing campaigns. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. […]
