Amazon Ads news and trends

Walmart and Amazon Step Up the Race for Digital Ad Spending
Retail // August 02, 2024

As Walmart and Amazon look to boost their margins through digital media sales, the two retail giants are sweetening the deal for potential advertisers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending
Retail // May 10, 2024

As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Amazon Launches Online Ad Partnership as Google Eliminates Tracking Cookies
Amazon // February 05, 2024

Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...

Walmart and Amazon Get Back to Basics to Elevate Signature Shopping Experiences
Retail // January 19, 2024

In a world where Amazon and Walmart are always finding ways to go neck in neck, both retail giants are focusing on enhancing their established strengths this week.   Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Interviews & Exclusives
Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending

May 10, 2024
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily […]

Walmart and Amazon Get Back to Basics to Elevate Signature Shopping Experiences

January 19, 2024
In a world where Amazon and Walmart are always finding ways to go neck in neck, both retail giants are focusing on enhancing their established strengths this week.   Get the...

Quick Reads
Amazon Debuts AI-Powered Tools for Creating Advertisements

October 15, 2024
Amazon Ads has debuted two artificial intelligence (AI) tools designed to help advertisers expand their reach. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]

Amazon Launches Online Ad Partnership as Google Eliminates Tracking Cookies

February 05, 2024
Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Amazon Launches AI-Powered Image Generation Tool for Advertisers

October 25, 2023
Amazon Ads introduced a new generative artificial intelligence (AI) solution for image generation, aimed at helping advertisers enhance their ad campaigns and create more engaging content. Get the Full Story...