Data Brief/page/2 news and trends

1 in 3 Young Adults Turn to Friends and Family as Costs Rise
Consumer Finance // January 01, 2026

Rising costs are no longer just squeezing household budgets. They are reshaping how different generations make financial decisions, from grocery shopping to healthcare use, according to new PYMNTS Intelligence research. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Nearly Half of Gen Z Still Want In-Person Financial Advice
Credit Unions // December 31, 2025

For credit unions, the Gen Z challenge is no longer about digital access but about relevance in moments that shape financial confidence. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Why 60% of Debit Card Users Have Become Merchant Loyalty Targets
Loyalty & Rewards // December 22, 2025

For years, loyalty followed credit, but new data shows that rewards are now chasing spending habits shaped by caution rather than leverage. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

75% of Retailers See Embedded Finance as a Top Priority
Retail // December 19, 2025

Retailers are no longer treating embedded finance as a checkout enhancement. The data show it is becoming a tool for control over customer relationships, compliance exposure and operational tempo across the retail stack. Get the Full Story Complete the form to unlock this article and...

Interviews & Exclusives
47% of Merchants Say False Declines Cost Them Sales

January 06, 2026
Merchants are discovering that fraud is no longer a problem they can solve at checkout alone. It is a systems challenge that runs through every step of the payment flow, from onboarding to post-transaction disputes. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content […]

1 in 3 Young Adults Turn to Friends and Family as Costs Rise

January 01, 2026
Rising costs are no longer just squeezing household budgets. They are reshaping how different generations make financial decisions, from grocery shopping to healthcare use, according to new PYMNTS Intelligence research....

Nearly Half of Gen Z Still Want In-Person Financial Advice

December 31, 2025
For credit unions, the Gen Z challenge is no longer about digital access but about relevance in moments that shape financial confidence. Get the Full Story Complete the form to...

75% of Retailers See Embedded Finance as a Top Priority

December 19, 2025
Retailers are no longer treating embedded finance as a checkout enhancement. The data show it is becoming a tool for control over customer relationships, compliance exposure and operational tempo across...