Best Buy is launching an influencer program, following a model popularized by Amazon and Walmart. As The Street reported Sunday (March 23), both those retail giants have programs that let popular internet personalities curate their own digital storefronts. Now, Best Buy is getting in on...
The influence of influencers when it comes to commerce may be a bit overstated. In fact, as PYMNTS Intelligence found in a report on the ways social media impacts commerce, though a significant percentage of consumers make some purchasing decisions based on the recommendations, remarks...
Amazon is no longer offering Inspire, the social commerce feature with a video and photo feed of products that it added to its mobile app in 2022. “Thank you for using Amazon Inspire to discover and shop new products on Amazon,” a page on the company’s website said....
Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. According to a PYMNTS Intelligence report, “How Social Media Drives Zillennials’ Purchases,” more than 40% of zillennials are influenced by social media when shopping. Their preferences are shaped...
March 19, 2025
The influence of influencers when it comes to commerce may be a bit overstated. In fact, as PYMNTS Intelligence found in a report on the ways social media impacts commerce, though a significant percentage of consumers make some purchasing decisions based on the recommendations, remarks or links provided by influencers, the profile drops markedly when […]
February 05, 2025
Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. According to a PYMNTS Intelligence report, “How Social Media Drives Zillennials’ Purchases,” more...
October 14, 2024
Social media algorithms have emerged as influential players in the realm of advice, effectively acting as pseudo-advisers for generations eager for financial literacy. A PYMNTS Intelligence report, “The New Challenges...
August 12, 2024
As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian Lenna, content creator at 10PM...
April 08, 2025
Best Buy has debuted a platform that lets creators and influencers collaborate with the retailer. The company announced its Best Buy Creator program Tuesday (April 8) in conjunction with Best Buy Storefronts, a “curated shopping experience” where customers can shop tech from their favorite influencers and creators. “Storefronts give creators the ability to create a one-stop shop to […]
March 23, 2025
Best Buy is launching an influencer program, following a model popularized by Amazon and Walmart. As The Street reported Sunday (March 23), both those retail giants have programs that let...
February 18, 2025
Amazon is no longer offering Inspire, the social commerce feature with a video and photo feed of products that it added to its mobile app in 2022. “Thank you for using...
September 16, 2024
Expedia has launched a series of “shoppable storefronts” curated by social media influencers and brands. The company’s Travel Shops, announced Monday (Sept. 16), allow creators to share and save travel recommendations using the...
