Patagonia news and trends

Brands Set Sights on D2C Resale Opportunity Amid Growing Demand
Retail // April 01, 2024

As ongoing economic pressures have consumers continuing to shop secondhand to save on retail spending, brands are looking to capture this growing opportunity through direct resale platforms. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Black Friday Sales At Patagonia Go Green
Retail // November 25, 2016

While most retailers are using Black Friday to move into the black, one company is heading into the green, adding that it’s “more important now than ever.” Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Retail Growth By Not Growing
Hmmm // December 02, 2015

Five Black Fridays ago, outdoor clothing retailer Patagonia declared its surprising mission to limit its own growth in the name of the environment. In the years since, the company has actually seen its profits rise. How did this retail paradox become possible?