With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid the rise of commerce-integrated media. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...
June 03, 2024
Consumers are increasingly engaging across multiple devices even for formerly passive activities, such as viewing films, creating a commerce opportunity for brands that can provide a frictionless shopping journey. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe […]
