Shoppable Videos news and trends

Amazon and Walmart Race to Integrate Commerce and Content
Retail // April 19, 2024

As shopping and entertainment become increasingly intertwined, Amazon and Walmart are looking for new ways to drive sales via content. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
Social Commerce // April 10, 2024

With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid the rise of commerce-integrated media. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Amazon Amps Up AI Efforts, While Walmart Takes a Shoppable Blockbuster Approach
Retail // December 01, 2023

This week, eCommerce giant Amazon rolled out a new slew of artificial intelligence (AI) tools, giving brands and retailers a chance to upgrade their customer experiences without breaking the bank. Mega retailer Walmart, on the other hand, is hoping to draw more shoppers with a new blockbuster debut. ...

YouTube Unveils Features to Boost Creators’ Shopping Revenue
Social Commerce // October 18, 2023

In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Interviews & Exclusives
Amazon and Walmart Race to Integrate Commerce and Content

April 19, 2024
As shopping and entertainment become increasingly intertwined, Amazon and Walmart are looking for new ways to drive sales via content. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you […]

Amazon Amps Up AI Efforts, While Walmart Takes a Shoppable Blockbuster Approach

December 01, 2023
This week, eCommerce giant Amazon rolled out a new slew of artificial intelligence (AI) tools, giving brands and retailers a chance to upgrade their customer experiences without breaking the bank. Mega retailer Walmart,...

Quick Reads
LTK Offers Creators More Control Over Commissions

September 05, 2024
Creator commerce platform LTK says it’s giving creators more control over their earnings. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications […]

YouTube Unveils Features to Boost Creators’ Shopping Revenue

October 18, 2023
In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. Get the Full Story Complete the...