TikTok Shop could increase its share of overall retail sales from 1% today to 10% in 2028, The Wall Street Journal reported Wednesday (April 29), citing data from Marshal Cohen, chief retail adviser at market research firm Circana. “The consumer clearly has adopted TikTok as...
TikTok is reportedly working to entice established brands into selling on TikTok Shop. The new program in the United States, known as Project Horizon, is calling on 100 eCommerce agencies to each recruit dozens of brands with at least $10 million in annual sales on...
Sellers of luxury goods have reportedly found TikTok Shop to be a good place to reach buyers. Handbags, limited-edition sneakers and watches are among the luxury goods that are selling on the platform, in some cases for thousands of dollars, Bloomberg reported Tuesday (Nov. 25)....
eCommerce platforms like TikTok Shop are reportedly flooded with an uptick in AI-fueled scams. Fraudulent sellers are using generative AI tools to invent fake brands or dupe products to get users to pay for goods that don’t really exist, Nicolas Waldmann, who heads TikTok Shop’s...
July 26, 2026
TikTok is reportedly testing a membership program for U.S. shoppers, similar to Amazon Prime. That’s according to a report Friday (July 24) from Business Insider, citing screenshots of the offering seen by its journalists. According to the report, the program is called TikTok Shop Plus, built into the social media company’s eCommerce platform. It offers […]
April 29, 2026
TikTok Shop could increase its share of overall retail sales from 1% today to 10% in 2028, The Wall Street Journal reported Wednesday (April 29), citing data from Marshal Cohen,...
January 21, 2026
TikTok is reportedly working to entice established brands into selling on TikTok Shop. The new program in the United States, known as Project Horizon, is calling on 100 eCommerce agencies...
November 25, 2025
Sellers of luxury goods have reportedly found TikTok Shop to be a good place to reach buyers. Handbags, limited-edition sneakers and watches are among the luxury goods that are selling...