Social Media news and trends

Meta-Owned Threads Overtakes X in Daily Mobile Usage
Social Commerce // January 18, 2026

Meta-owned social media platform Threads is reportedly surpassing X in terms of mobile usage. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Musk Says X Will Open Source Its New Algorithm
Social Commerce // January 11, 2026

Elon Musk says his social media platform X will open its new algorithm to the public. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Twitter and Pinterest Vets Pitch New Social App Tangle
Social Commerce // January 04, 2026

Has social media been the source of a “terrible devastation” upon society? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

TikTok Says New Joint Venture Will Enable Continued US Operations
Social Commerce // December 18, 2025

TikTok and parent company ByteDance have signed agreements with Oracle, Silver Lake and MGX to form a new TikTok U.S. joint venture that will enable the app to continue operating in the United States, according to TikTok CEO Shou Zi Chew. Get the Full Story Complete the form to unlock this article and...

Interviews & Exclusives
Social Media Overhaul Platforms to Separate AI Content

November 04, 2025
Generative artificial intelligence content now accounts for 57% of all online material, a shift that is forcing social media platforms to restructure their systems to handle the growing influence of generative AI. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional […]

Boomers Lead Gen Z in Impulse Buys From Influencers

July 24, 2025
Social media influencers captivate audiences and drive purchases for more than half of consumers in the United States. Get the Full Story Complete the form to unlock this article and...

GenAI Cracks the Code on Visual Search and Shopping at Pinterest

May 20, 2025
The promise of generative artificial intelligence is beginning to crack visual search, one of eCommerce’s most stubborn puzzles. Get the Full Story Complete the form to unlock this article and...

Likes, Shares, Revenue: How SMBs Are Winning Big on Social

May 19, 2025
Social media’s reach has brought influencers, tweets and videos to mobile devices, changing the face of commerce and the ways businesses, particularly small- to medium-sized businesses (SMBs), can drive sales....

Quick Reads
Pinterest Adds Shoppable TV With Roku Partnership

January 18, 2026
Pinterest is reportedly launching a shoppable TV partnership with streaming platform Roku. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from […]

Meta-Owned Threads Overtakes X in Daily Mobile Usage

January 18, 2026
Meta-owned social media platform Threads is reportedly surpassing X in terms of mobile usage. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Musk Says X Will Open Source Its New Algorithm

January 11, 2026
Elon Musk says his social media platform X will open its new algorithm to the public. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Twitter and Pinterest Vets Pitch New Social App Tangle

January 04, 2026
Has social media been the source of a “terrible devastation” upon society? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...