Social Media Advertising news and trends

Study Finds US Consumers Look a Lot But Buy Little on Social Media
eCommerce // July 10, 2023

Tapping or clicking the hashtag #TikTokMadeMeBuyIt will bring users to pages upon pages of videos in which TikTokers show off viral purchases they first discovered on the platform: iced coffee slushy cups, hair gem stampers, live pet axolotls, levitating bulb lamps and beyond. The hashtag...

Targeted Ads Drive Twitter Earnings Beat
Earnings // February 09, 2018

Twitter beat out analyst estimates to deliver its first quarterly profit and an unexpected return to revenue growth. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Instagram Tests Shoppable Ads
eCommerce // February 07, 2018

Instagram, the Facebook-owned photo and video sharing social media platform, is testing advertisements that meld videos and product catalogs on its platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Reveal Mobile Launches Platform That Leverages Location-Based Audience Data
Mobile Applications // April 25, 2017

Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns. Get the Full Story Complete the form to unlock this...

Interviews & Exclusives
Study Finds US Consumers Look a Lot But Buy Little on Social Media

July 10, 2023
Tapping or clicking the hashtag #TikTokMadeMeBuyIt will bring users to pages upon pages of videos in which TikTokers show off viral purchases they first discovered on the platform: iced coffee slushy cups, hair gem stampers, live pet axolotls, levitating bulb lamps and beyond. The hashtag has generated 58.5 billion views on social media as of […]

Quick Reads
X Promises Robust Brand-Safety Tools for Advertisers

August 10, 2023
X, the social media platform formerly known as Twitter, will continue rolling out brand-safety tools for advertisers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree […]

Targeted Ads Drive Twitter Earnings Beat

February 09, 2018
Twitter beat out analyst estimates to deliver its first quarterly profit and an unexpected return to revenue growth. Get the Full Story Complete the form to unlock this article and...

Instagram Tests Shoppable Ads

February 07, 2018
Instagram, the Facebook-owned photo and video sharing social media platform, is testing advertisements that meld videos and product catalogs on its platform. Get the Full Story Complete the form to...

Reveal Mobile Launches Platform That Leverages Location-Based Audience Data

April 25, 2017
Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for...