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Neobanks Pressure-Test Gen Z Strategies With Traditional Banks to Win Crucial Market Share    

June 11, 2025
They account for 40% of consumers worldwide and will represent 31% of the workforce by 2030. With current purchasing power standing at $450 billion and expected to reach $12 trillion within five years, Generation Z — the demographic born between 1997 and 2012 — is reshaping how banks and FinTechs attract and retain customers. Get […]