Truist news and trends

Truist to Close 3.5% of Branches as Customers Bank Digitally 
Digital Banking // January 04, 2024

Truist Financial will close 3.5% of its branches in March because more clients are choosing to bank with it digitally.  The Charlotte, North Carolina-based bank is making the closures based on client behavior, branch traffic, transaction volume and other factors, according to a statement emailed to...

Regional Lenders Are Getting Smaller to Stay Afloat
Banking // October 23, 2023

America’s regional banks are reportedly hoping to get healthier by getting smaller. As The Wall Street Journal (WSJ) reported Monday (Oct. 23), these lenders are scaling back following a quarter that saw banks like KeyCorp, Truist and Citizens Financial record double-digit declines in profit. For example, PNC is planning layoffs, while Citizens has said...

Truist: 60% of Transactions Are Now Digital
Earnings // October 19, 2023

Truist says it is seeing a jump in digital engagement as it continues its cost-cutting measures. Speaking during an earnings call Thursday (Oct. 19) CEO Bill Rogers said the regional lender’s digital transactions jumped 9% year over year, fueled largely by Zelle users, with those transactions up 32% since last year. “Due...

What Early Warning’s Paze Has in Common With Amazon’s Fire Phone
Mobile Wallets // September 25, 2023

In June of 2014, Amazon launched the Fire phone. Priced at $650 and offered exclusively by AT&T, the phone’s big selling point was its “Dynamic Perspective” — a feature that provided a 3D experience using the phone’s camera, phone gyroscope and operating system. And so...

Interviews & Exclusives
Banks Out to Challenge Big Tech in Brewing Digital Wallet War

February 13, 2023
With digital wallets now being used more after a years-long ramp-up, there’s a new battle brewing over which wallets consumers both know and trust with their payment credentials. Big Tech pulled ahead with Apple Pay and Google Pay installed and ready to use on smartphones essentially out of the box. But banks are no longer […]

Why Digital-First Banking Must Also Be Accessible

February 07, 2022
As financial institutions (FIs) take on the accelerated digital transformation that has accompanied the pandemic, the importance of ensuring accessibility for all customers has been thrown into stark relief. Most...

Voice Of Customer Solutions Use Clients’ Own Words To Drive Personalized Customer Experiences

August 25, 2021
  For FinTechs and financial institutions (FIs), voice of customer (VoC) is more than just an amalgam of data insights — it is a pathway to better customer experiences for clients and...

Perks And Rewards Push Debit Card Usage, Loyalty Higher

August 10, 2021
Debit cards have proven to be the most popular payment method among United States consumers, especially within the last year as they sought to improve visibility into their finances. As...

Quick Reads
Truist to Close 3.5% of Branches as Customers Bank Digitally 

January 04, 2024
Truist Financial will close 3.5% of its branches in March because more clients are choosing to bank with it digitally.  The Charlotte, North Carolina-based bank is making the closures based on client behavior, branch traffic, transaction volume and other factors, according to a statement emailed to PYMNTS by a Truist spokesperson.  “In response to our clients’ […]

Regional Lenders Are Getting Smaller to Stay Afloat

October 23, 2023
America’s regional banks are reportedly hoping to get healthier by getting smaller. As The Wall Street Journal (WSJ) reported Monday (Oct. 23), these lenders are scaling back following a quarter that saw...

Truist: 60% of Transactions Are Now Digital

October 19, 2023
Truist says it is seeing a jump in digital engagement as it continues its cost-cutting measures. Speaking during an earnings call Thursday (Oct. 19) CEO Bill Rogers said the regional lender’s digital transactions jumped 9%...

Truist Financial Plans ‘Sizable Reductions’ in Jobs, $750 Million Cut in Expense

September 11, 2023
Truist Financial will make “sizeable reductions” in its workforce from the third quarter through the first quarter of 2024. This is part of an effort to take out costs and lower...