Video Ads news and trends

Albertsons Tests Shoppable Facebook Video Ads as Grocers Digitize Circulars
Social Commerce // July 14, 2023

As grocers look for the most effective digital coupon strategies, Albertsons is testing dynamic, shoppable ads with Facebook and Instagram. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

The Amazon/Walmart Whole Paycheck Tracker: The Siren Song of Enhanced Efficiency
Walmart Amazon whole paycheck // March 22, 2019

Shopping in the early 20th century was not a terribly efficient experience for the consumer. Buying meat was one market, seafood another, produce yet another — and bread or dessert required a trip to the baker.  The concept of one-stop shopping had not entered the...

Lucrative Ad Fraud Brings In Millions Daily For Hackers
Security & Fraud // December 23, 2016

Methbot, an ad fraud infrastructure that can host legitimate videos and serve them to 300 million fake viewers per day, has raked in around $180 million in the past few months, with each view earning the bad guys $13, according to Intel’s IT Peer Network....

Facebook Wants To Make Video Ads ‘Shoppable’
Social Commerce // June 01, 2016

Facebook is planning to amp up its ad platform with “shoppable” video ads to contest for market share with YouTube, a key competitor. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Quick Reads
X Offers Discounts and Incentives to Win Back Advertisers

July 25, 2023
X, the social media platform formerly known as Twitter, is reportedly trying to gain back advertisers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]

Lucrative Ad Fraud Brings In Millions Daily For Hackers

December 23, 2016
Methbot, an ad fraud infrastructure that can host legitimate videos and serve them to 300 million fake viewers per day, has raked in around $180 million in the past few...

Facebook Wants To Make Video Ads ‘Shoppable’

June 01, 2016
Facebook is planning to amp up its ad platform with “shoppable” video ads to contest for market share with YouTube, a key competitor. Get the Full Story Complete the form to unlock...