Top Credit Unions Sharpen Their Focus on Digital Tools to Retain and Grow Membership

The 2025 Credit Union Innovation Readiness Index: Closing Gaps, Winning Members

More than eight in 10 top-performing credit unions say external partners accelerate their innovation and scale, enabling them to offer 74% of high-value financial products and features by 2031. PYMNTS Intelligence’s latest, “The 2025 Credit Union Innovation Readiness Index: Closing Gaps, Winning Members,” a PYMNTS Intelligence and Velera collaboration, details how these institutions prioritize tools aligned with member demand, balancing legacy service models with forward-looking, data-driven investment.

Inside the June Index
  • 49%: Share of all products (credit cards, loans etc.) that top performers already offer, compared to 28% among bottom performers
  • 68%: Portion of SMBs that left a credit union that want online onboarding when applying for new products
  • 78%: Percentage difference in the share of Gen Z consumers who want digital onboarding compared to the average consumer

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