Middle-Tier Credit Unions Miss Out on 64% of Today’s Innovation

Credit Union Innovation Readiness: How Middle Performers Can Become Top Innovators

Only 36% of products on the market are offered by middle-tier credit unions. “Credit Union Innovation Readiness: The Real Story Behind Member Churn,” a PYMNTS Intelligence and Velera collaboration, shows how third-party partners help top performers offer more, faster and what credit unions can do to compete.

Inside the July/August Report
  • The innovation illusion: Most middle-performing credit unions think they’re ahead of the curve—until you see what’s actually in their product portfolios.
  • Too big to innovate? Surprisingly, the largest credit unions are more likely to be stuck in the middle tier than their smaller peers.
  • The real innovation engine? It’s not size, budget, or tech. It’s partnership. And top credit unions are 84% more likely to use it to their advantage.

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    Credit Union Innovation Report

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