UK Consumers Are Embracing the Mobile-First Shopping Era

Global Digital Shopping Index: UK Edition

Phones are taking center stage in how U.K. consumers shop, including in physical stores. To stay competitive, merchants need to offer seamless access across channels to key digital features, including rewards programs and digital coupons. PYMNTS Intelligence’s latest research offers a playbook for U.K. merchants ready to embrace the mobile-first shopper.

Read more in “Global Digital Shopping Index: U.K. Edition,” commissioned by Visa Acceptance Solutions,

Inside the March Playbook

49% of U.K. consumers used phones as part of their latest retail purchase
70% of U.K. merchants offer rewards programs, one of shoppers’ most-wanted feature
58% of U.K. shoppers used stored credentials for their most recent online purchase