Ad Revenue news and trends

Social Platforms and PayFacs Now Power the Creator Economy
Social Commerce // April 19, 2024

Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online narratives, engaging audiences and driving business outcomes in the connected economy.  Get the Full Story Complete the form to unlock...

Creators Unsure About X’s Revenue Potential as Numbers Drop
Social Commerce // March 24, 2024

Elon Musk’s attempts to woo creators onto X is reportedly an uphill battle. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...

X Sees Quarterly Ad Revenue Drop Amid Content Moderation Concerns
Social Commerce // December 12, 2023

X, the social media platform formerly known as Twitter, is reportedly facing a slump in advertising revenue this year. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...

Twitter Ad Revenue Plummets 59% Amid Hate Speech Concerns
Social Commerce // June 05, 2023

Twitter reportedly continues to shed advertisers amid a rise in hate speech on the platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Interviews & Exclusives
Social Platforms and PayFacs Now Power the Creator Economy

April 19, 2024
Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online narratives, engaging audiences and driving business outcomes in the connected economy.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS […]

Quick Reads
Creators Unsure About X’s Revenue Potential as Numbers Drop

March 24, 2024
Elon Musk’s attempts to woo creators onto X is reportedly an uphill battle. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS […]

X Sees Quarterly Ad Revenue Drop Amid Content Moderation Concerns

December 12, 2023
X, the social media platform formerly known as Twitter, is reportedly facing a slump in advertising revenue this year. Get the Full Story Complete the form to unlock this article...

Twitter Ad Revenue Plummets 59% Amid Hate Speech Concerns

June 05, 2023
Twitter reportedly continues to shed advertisers amid a rise in hate speech on the platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Google’s Reliance On Travel Ads Dents US Ad Revenue

June 23, 2020
Google‘s U.S. ad revenue is about to take a fall due to the decline in spending from many companies tightening their belts during the pandemic, Reuters reports. Get the Full...