Mastercard has introduced a generative artificial intelligence (AI) tool that acts as a personal assistant for shoppers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...
Digital commerce has long relied on personalization, so everyone from Amazon to Zillow knows what to show you from a universe of possible choices. That’s all moving up a notch with the Weds. (March 15) launch of the Element solution from Dynamic Yield. Get the...
Mastercard has closed its acquisition of personalized engagement platform Dynamic Yield from McDonald’s, according to a press release Monday (April 4). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...
In a bid to enrich omnichannel engagement and improve conversion across the digital economy, Mastercard announced Tuesday (Dec. 21) that will acquire Dynamic Yield, the robust personalization platform and decision engine firm that fast-food giant McDonald’s has owned since 2019. Get the Full Story Complete the...
November 05, 2024
Seamless checkout is a winning mantra for retailers looking to capture sales and delight their customer bases. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree […]
March 15, 2023
Digital commerce has long relied on personalization, so everyone from Amazon to Zillow knows what to show you from a universe of possible choices. That’s all moving up a notch...
December 22, 2021
In a bid to enrich omnichannel engagement and improve conversion across the digital economy, Mastercard announced Tuesday (Dec. 21) that will acquire Dynamic Yield, the robust personalization platform and decision...
November 30, 2023
Mastercard has introduced a generative artificial intelligence (AI) tool that acts as a personal assistant for shoppers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]
April 04, 2022
Mastercard has closed its acquisition of personalized engagement platform Dynamic Yield from McDonald’s, according to a press release Monday (April 4). Get the Full Story Complete the form to unlock...
December 21, 2021
Mastercard has inked a deal with McDonald’s to acquire the fast-food chain’s personalization platform, Dynamic Yield, according to a Tuesday (Dec. 21) press release. Get the Full Story Complete the...
February 28, 2021
McDonald’s is considering selling part of a company it acquired to boost digital orders, The Wall Street Journal (WSJ) reported. Get the Full Story Complete the form to unlock this...
