Kelli Keough news and trends

Neobanks Pressure-Test Gen Z Strategies With Traditional Banks to Win Crucial Market Share    
Digital-First Banking // June 11, 2025

They account for 40% of consumers worldwide and will represent 31% of the workforce by 2030. With current purchasing power standing at $450 billion and expected to reach $12 trillion within five years, Generation Z — the demographic born between 1997 and 2012 — is...

Interviews & Exclusives
SoFi Brings Financial Wellness to the Small Business Workplace

July 17, 2025
Watch more: SoFi Teams With Paychex to Expand Financial Benefits for SMB Employees Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications […]

Neobanks Pressure-Test Gen Z Strategies With Traditional Banks to Win Crucial Market Share    

June 11, 2025
They account for 40% of consumers worldwide and will represent 31% of the workforce by 2030. With current purchasing power standing at $450 billion and expected to reach $12 trillion...