Price Sensitivity news and trends

41% of Zillennials Prioritize Price Over Brand Loyalty
Consumer Insights // November 26, 2024

Zillennials, the generation born between 1991 and 1999, exhibit distinct shopping preferences, with a divide between those who prioritize price and those who stick to brand loyalty. These trends illustrate how younger consumers approach their retail experiences, particularly in the way they balance brand preferences...

Interviews & Exclusives
Consumers Draw New Spending Lines as Tariff Threats Loom

April 15, 2025
As seen in current events such as LVMH’s lackluster revenue picture announced Monday (April 14), which showed a decided pullback in luxury spending due to uncertainty in the economy, consumer spending patterns are changing. But know this: When the economy seems uncertain, consumers still get their nails done. Get the Full Story Complete the form […]

41% of Zillennials Prioritize Price Over Brand Loyalty

November 26, 2024
Zillennials, the generation born between 1991 and 1999, exhibit distinct shopping preferences, with a divide between those who prioritize price and those who stick to brand loyalty. These trends illustrate...