Rewards Programs news and trends

Lowe’s Unveils Subscription Service for Consumer Home Maintenance
Subscriptions // March 18, 2026

Lowe’s has launched a subscription service to help customers maintain their homes. HomeCare+, announced Tuesday (March 17), lets members of the company’s MyLowe’s Rewards program access seven in-home services for $99 per year. “HomeCare+ is all about simplifying home improvement and making it easier for...

Rezolve Ai Acquires Reward to Bolster AI Commerce Strategy
Partnerships // February 11, 2026

Commerce and payments infrastructure provider Rezolve Ai has acquired U.K.-based cash-back rewards company Reward. The $230 million deal, announced Wednesday (Feb. 11), is designed to bolster Rezolve’s AI commerce platform with Reward’s “live enterprise” retail and banking deployments. “Reward is a profitable, scaled platform that sits directly at the heart...

United Airlines Distinguishes Between Loyalty, Rewards Programs
Loyalty & Rewards // January 21, 2026

United Airlines grew its loyalty revenue by promoting loyalty rather than rewards, an executive said Wednesday (Jan. 21) during the company’s fourth quarter earnings call. The airline’s loyalty revenue saw year-over-year increases of 10% for the fourth quarter and 9% for the full year of...

Stablecoin Company Rain Acquires Onchain Rewards Platform Uptop
Partnerships // November 12, 2025

Stablecoin payment infrastructure company Rain has acquired on-chain rewards platform Uptop. The acquisition is designed to accelerate Rain’s effort to deliver “a complete, vertically integrated stack,” the company said in a Wednesday (Nov. 12) news release. This solution includes on-ramps, wallets, cards that work anyplace...

Interviews & Exclusives
Debit Rewards Are Retail’s Next Game Changer, Says Galileo

July 11, 2025
Co-branded debit rewards are helping companies boost loyalty and customer engagement, Galileo Financial Technologies CEO Derek White writes in a new PYMNTS eBook, “Halftime 2025: Charting the Future of Payments.”   As the second half of 2025 unfolds, one emerging trend in the payments landscape is the renewed focus on debit rewards. This shift is […]

Millennials Drive Demand for Flexible Card Payments

June 17, 2025
For decades, credit cards have remained remarkably unchanged in their core functionalities: swipe, spend, earn points. But what was once revolutionary may have now reached a saturation point. Nearly every...

Sales Prospects Brighten as Small Businesses Find Life in Loyalty Programs

February 12, 2025
Thus far into 2025, the year has been an eventful one — to say the least. And the volatility of everything from tariffs (and possible supply chain turbulence) to persistent...

Rewards Move Credit Unions Top of Mind and Top of Wallet

February 10, 2025
The largest banks and their smaller brethren — particularly credit unions — are and always have been locked in a pitched battle for customers, for deposits and long-lived relationships. The...

Quick Reads
Pay.com Raises $28 Million to Bring Rewards Platform to US

August 24, 2026
Australia’s Pay.com is launching in the U.S. as PayRewards after raising $28 million in a Series E round, bringing its total capital raised to $70 million. The new company lets American businesses earn rewards on all payments, bank transfers and credit cards included, Pay.com said in a Monday (Aug. 24) news release. “At a time […]

Lowe’s Unveils Subscription Service for Consumer Home Maintenance

March 18, 2026
Lowe’s has launched a subscription service to help customers maintain their homes. HomeCare+, announced Tuesday (March 17), lets members of the company’s MyLowe’s Rewards program access seven in-home services for...

Rezolve Ai Acquires Reward to Bolster AI Commerce Strategy

February 11, 2026
Commerce and payments infrastructure provider Rezolve Ai has acquired U.K.-based cash-back rewards company Reward. The $230 million deal, announced Wednesday (Feb. 11), is designed to bolster Rezolve’s AI commerce platform with Reward’s “live enterprise” retail...

United Airlines Distinguishes Between Loyalty, Rewards Programs

January 21, 2026
United Airlines grew its loyalty revenue by promoting loyalty rather than rewards, an executive said Wednesday (Jan. 21) during the company’s fourth quarter earnings call. The airline’s loyalty revenue saw...