Sundaysky news and trends

Consumers Get The Video Wake-Up Call From New Verticals
Merchant Innovation // March 10, 2021

Capturing consumers’ attention isn’t easy work in the high-distraction environment in which consumers live. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

It’s Complicated: Consumers Go To Video When Content Gets Tough
Merchant Innovation // January 27, 2021

As profound as the digital shift has been, there are still places where the physical experience remains a holdout. Going to the branch still outscores using a bank website, according to PYMNTS’ recent Paradigm Shift report, and consumers would still rather get their messages from their...

New Study: Static Web Content Bad For Account Holder Engagement
Digital Banking // January 19, 2021

There’s a reason that bank apps and websites ask, “was this information helpful?” Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking
Digital Banking // January 14, 2021

Since the onset of the pandemic, banking activities like opening new accounts and applying for loans are now being done virtually to socially distance and help curb the spread of the virus. This means consumers are turning more to digital tools, but unlocking and embracing...

Interviews & Exclusives
SundaySky Uses Video And Data To Amp Up Grocery Content

March 17, 2021
As consumers’ lives have moved increasingly online in the past year, causing them to seek web solutions for formerly in-person activities, grocery retailers have had the opportunity to acquire new customers by optimizing their web presence. However, with so many contenders racing to present the most attractive digital offerings, these retailers have had to go […]

Consumers Get The Video Wake-Up Call From New Verticals

March 10, 2021
Capturing consumers’ attention isn’t easy work in the high-distraction environment in which consumers live. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

It’s Complicated: Consumers Go To Video When Content Gets Tough

January 27, 2021
As profound as the digital shift has been, there are still places where the physical experience remains a holdout. Going to the branch still outscores using a bank website, according...

Digital-First Economy Values Personalized Video For Consumer Engagement

December 08, 2020
A picture, the old expression goes, is worth a thousand words. Expanding on that adage, a video must be worth a thousand pictures. It’s a particularly relevant sentiment as the...