Apple Vision Pro news and trends

Apple Faces ‘Chicken-or-Egg Problem’ as Vision Pro Interest Flags
Apple // October 13, 2024

Apple is reportedly struggling to land major software makers to build apps for its Vision Pro. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Report: Meta Ends Work on Premium Mixed-Reality Headset
Meta // August 23, 2024

Meta has reportedly ended its work on developing a premium mixed-reality headset after seeing Apple struggle to sell its own pricey offering in that category. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

F&B Brands Enter Virtual Worlds to Reach New Consumers
Retail // July 10, 2024

As food and beverage brands look for new ways to drive acquisition and loyalty, key players are turning to virtual worlds to reach consumers in more parts of their day-to-day digital routines. Get the Full Story Complete the form to unlock this article and enjoy...

Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design
Retail // June 03, 2024

Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Interviews & Exclusives
Apple’s $3500 Mixed Reality Headset No Shoo-In to Be a Slam Dunk

June 05, 2023
Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if […]

Quick Reads
Apple Intelligence to Expand to Vision Pro Headset in April

February 21, 2025
Apple said Friday (Feb. 21) that its Apple Intelligence suite of artificial intelligence (AI) features will be added to another platform — Vision Pro, the company’s mixed-reality headset — in April. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. […]

Apple Faces ‘Chicken-or-Egg Problem’ as Vision Pro Interest Flags

October 13, 2024
Apple is reportedly struggling to land major software makers to build apps for its Vision Pro. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Report: Meta Ends Work on Premium Mixed-Reality Headset

August 23, 2024
Meta has reportedly ended its work on developing a premium mixed-reality headset after seeing Apple struggle to sell its own pricey offering in that category. Get the Full Story Complete...

Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design

June 03, 2024
Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...