Apple Vision Pro news and trends

Apple Retreats on Vision Pro as Consumer Demand Falls Short
Apple // January 02, 2026

Apple is scaling back the Vision Pro after weak sales. For the payments ecosystem, it is a sign that “spatial computing” will remain a niche channel for shopping, identity and in-app spending for now. Get the Full Story Complete the form to unlock this article...

Apple Intelligence to Expand to Vision Pro Headset in April
Apple // February 21, 2025

Apple said Friday (Feb. 21) that its Apple Intelligence suite of artificial intelligence (AI) features will be added to another platform — Vision Pro, the company’s mixed-reality headset — in April. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Apple Faces ‘Chicken-or-Egg Problem’ as Vision Pro Interest Flags
Apple // October 13, 2024

Apple is reportedly struggling to land major software makers to build apps for its Vision Pro. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Report: Meta Ends Work on Premium Mixed-Reality Headset
Facebook / Meta // August 23, 2024

Meta has reportedly ended its work on developing a premium mixed-reality headset after seeing Apple struggle to sell its own pricey offering in that category. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Interviews & Exclusives
Apple’s $3500 Mixed Reality Headset No Shoo-In to Be a Slam Dunk

June 05, 2023
Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if […]

Quick Reads
Apple Smart Glasses and Vision Pro Boss Leaving for OpenAI

June 28, 2026
Apple’s executive leading the tech giant’s smart glasses project is reportedly leaving for OpenAI. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Apple Retreats on Vision Pro as Consumer Demand Falls Short

January 02, 2026
Apple is scaling back the Vision Pro after weak sales. For the payments ecosystem, it is a sign that “spatial computing” will remain a niche channel for shopping, identity and...

Apple Intelligence to Expand to Vision Pro Headset in April

February 21, 2025
Apple said Friday (Feb. 21) that its Apple Intelligence suite of artificial intelligence (AI) features will be added to another platform — Vision Pro, the company’s mixed-reality headset — in April....

Apple Faces ‘Chicken-or-Egg Problem’ as Vision Pro Interest Flags

October 13, 2024
Apple is reportedly struggling to land major software makers to build apps for its Vision Pro. Get the Full Story Complete the form to unlock this article and enjoy unlimited...