In today’s top news, purchases via voice assistant are up 10 percent year-over-year, and Afterpay is now available in-store nationwide with major retailers. Plus, J.P. Morgan reports third-quarter results that show a strong consumer base. Purchases Using Voice-Assistants Up 10 Pct Year-Over-Year How We Will...
Subscription models appeal strongly to both new and established companies for a variety of reasons. Automatic purchases mean businesses can count on a relatively steady revenue stream month to month, and make long-term decisions based on more accurate financial information. However, a competitive market, and...
Everyone loves a good, free introductory offer: the month of free access to a streaming service, the free lift from a ridesharing service, the free meal kit delivered right to the front door. Brands know that customers like these offers, which is, of course, why...
Mastercard has announced that it is introducing new rules for merchants that offer free trials, requiring them to get cardholder approval when the trial ends before they start billing. “To help cardholders with that decision, merchants will be required to send the cardholder — either by...
July 07, 2023
Hooking consumers with the privileges of subscription membership is worth offering trial giveaways for Amazon and Walmart. Ahead of July’s savings extravaganza, Amazon and Walmart are increasing free subscriptions or trial offers for their membership programs, Amazon Prime and Walmart+. With the intent of luring and keeping consumers within their shopping ecosystems, these megaretailers are […]
October 14, 2019
Everyone loves a good, free introductory offer: the month of free access to a streaming service, the free lift from a ridesharing service, the free meal kit delivered right to...
October 27, 2017
“Click to subscribe!” The rally cry of YouTube personalities has now been appropriated by, well, pretty much everybody. In fact, subscription commerce seems to be the new “it” thing. It...
October 10, 2017
“Does this merchant pass the Debbie Test?” That’s the first thing Donald Kasdon, chief executive officer of credit card processing and payment solutions provider T1 Payments, said he asks when considering whether the processor...
January 17, 2019
Mastercard has announced that it is introducing new rules for merchants that offer free trials, requiring them to get cardholder approval when the trial ends before they start billing. “To help cardholders with that decision, merchants will be required to send the cardholder — either by email or text — the transaction amount, payment date and […]
